It was the day of my day, hanging out with my friends whose from UK. Sitting in a Korean Style pub showing sign of fatigue. In a moment my friend said 'It's really sad that I have to end up my day with this bland beer'.
It was a kick to me. I had never thought about the taste of beer cause Koreans mostly drink on of the two.
Korea is fast changing country shouting about individuality. But ironically Beer (which Koreans can’t leave without) is just only one hand counted brand to have. Suddenly I wanted to start a branding of a hand-crafted brewery which gives consumers chance of what they prefer. So I started to design a PUB a place has diversity of flavor and unique hand-crafted house beer line.