The brief of design is that the product should communicate to the purpose of the coffee flavor with the package that would also assist as a visual element to the customers daily life.
Different flavors are communicated by the use of rough style illustrations which describes metaphorically each flavor. The color palette used are composed by intense combinations on the patterns which matches the concept of the whole project.
Contrast to the patterns which are lively and motivational color and shapes the logo handles the static style of color, but as the client ordered the logo to be lively and motivated style.
As a result the project was decided to use illustration and logo as coarse structure with a hand-written font. In short, a brand creation that better reflects my client’s corporate personality.
Under the following works are the patterns and package works.